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Posts tagged Free Gifts

The Best Blogging Tools

Mar 12th

Posted by howard in Blogging

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Because of the tremendous popularity blogging has now reached, bloggers can now, for business reasons, increase their presence on the internet, and be more quickly found by “spiders” so as to raise one’s rankings with Google.

To accomplish this, one first needs to have a specific blogging program, such as “Blogging To the Bank”, or Google’s own “Blogger.com”. Once you have created your domain name, and designed your site, (make sure it looks professional), you need to start writing blogs at least 3 times/week. The purpose is to inform your readers and provide them with information they can use to help them grow their business.

Occasionally, you can refer, through emails, to Affiliate products that you are selling on your blog. You can also sell your own products by having your blog reference free gifts and downloads, which can lead to your own Sales Page, and your own product. Be generous of your time and gifts. You can use PLR products to help benefit your followers. Ideally, your blog domain name should reference your website domain name, which in turn should relate specifically to your niche.

You may want to have a personal photo head shot so your readers know better who you are. You also can liven up your blog and your web site with videos.
Two tools that you should check out to assist your growth are Camtasia.com, and Traffic Geyser.com. They are both very important in growing your business.

Also, get software to help readers opt out if they no longer want your emails, and make sure you have a warning at the bottom of the site, that you will not share their information and will not spam.

To post entries on the blog, format may slightly differ. The basic concept is to type the title and the text you want to accompany it in the platform. Choose a tool with flexibility so as provide italics, various font sizes and styles, and you may need to use HTML in order to achieve the best result. Should you want to copy-paste Microsoft Word text, before choosing your software, check to see whether the blogging platform allows copy-paste without interference with RSS feeds.

To be able to upload videos and images on the blog, you or your webmaster may want to use Adobe Photoshop. You may have to resize the images in order to make them easy to download by readers.. You need tools that enable you to align the photos so that they can be placed in the best place within the overall format of the page. Embedded multimedia files are also widely used by bloggers, to enhance their site and provide more clarity to their viewers. An example would be embedding a You Tube video. All you have to do is include a JavaScript in the posts in order to allow the blog users to access the photo or video files you upload.

The RSS support can be very helpful in assuring greater success for the blog. This is particularly so because most online users are mainly concerned with accessing blog content via RSS feeds. There are a variety of RSS formats available. Moreover, most tools include some sort of RSS installation.. To be certain the blog looks professional to the targeted viewers, check the RSS formats that the special software offers before actually purchasing or installing it.

Hope the above info was helpful. Look soon for the next blog.
To your success.
Howard

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The Sales Funnel

Mar 5th

Posted by howard in Internet marketing

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In internet  marketing, there are many strategies to build traffic.  Getting people to your blog, giving them as many helpful hints and free gifts as possible, and truly trying to be a mentor and not a sales person are some of the important ways to relate to your potential client. As your list grows, it becomes important to maximize conversion of people opting in to something you are offering, and leading them further into your sales process so that they can build their business.

At the very beginning most mentors recommend that you get into affiliate marketing. In order to do that you should familiarize yourself with Clickbank., and the Clickbank Marketplace. There you should choose the niche that you want to start initially marketing into. Then you want to go into ClickBank products and see what products are available that fit the niche you have chosen. In choosing your first 2 or 3 affiliate products to market, you want to screen using “Gravity”. What is meant by Gravity is a number that tells you how popular and successful a particular product is amongst other marketers, and in sales.  The number seems to be arbitary, but scores above 200 would be best. Read the product description and make sure that it makes sense to you. Read any testimonals you can find, and read any product reviews you can find.

Once you’ve chosen your produc,t apply for an affiliate URL so that you that you later can get financial credit (commission) when one of your customers buys that product. The vendor of the product will have banners and possibily other promotional material that you can directly import to your own sales page to help sell the affiliate product. You want your customers to get to the product by first passing through your own Sales Funnel so that they order through your link, thereby allowing you to get credit from the merchant. This also prevents you from losing your optin new client to the merchant which could happen if they were lead directly to the merchant’s page.

So when your potential customer opts in they are led to a Thank You page, which then leads them to a FREE GIFT page, and perhaps a bonus of an additional series of gifts. If you are ready, you can offer a product of your own, or reference to future bonuses and gifts. Very often a well developed sales funnel will also use more than one sales product. It can also use special OTOs (One Time Offers), or joint ventures as additional sales material.

At the end of the funnel, after the final download, the customer should be sent an email confirming their purchase with download instructions for what they bought, especially if they did not download after making payment through a link on either Paypal, ClickBank paydotcom.com, or any purchasing software or shopping cart. Usually the link says “Return to Merchant”, but sometimes people forget to do this. So the email sent through the Auto-Responder will allow them another way to download their purchase.

This sequence of events decribes the Sales Funnel.

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