QR Codes are usually a two dimensional computer code that are scanned by a smartphone to immediately pull up info like URLs, phone number, video clips, photos, tunes, textual content etc QR stands for ‘Quick Response’ and they were originally produced in Japan by a organization named Denso-Wave in 1994.

In essence QR codes are 2 dimensional bar codes that are usually scanned both vertically and also horizontally. The codes consist of a control grid of tiny squares. This allows for far more information to be encoded in a much smaller area than a regular bar code. The codes are read by smartphones and also QR scanners.

Originally they were employed to track auto parts in Japan, where they are usually very popular, however, now they have a much wider commercial use within the digital planet. They are put into a business card or an electronic mail to send someone with a reader directly to a web page. So, whereas a bar codification pretty much can only identify a product and also needs a unique device to be scanned, QR codes can embed much more information as well as trigger an action including downloading a songs file or launching a page directly with a person’s phone. Imagine how easy this makes it for someone to go to a person’s web page, without the bother of actually typing in the url, especially useful if you have a less than memorable or difficult to spell web address.

Some widespread uses of QR codes: Contact data – add all your contact data including phones numbers, business address, page as well as electronic mail Name tags: Add all your info to a person’s name tag at a conference and also colleagues can just scan it to download all a person’s details. Art: Street artist Banksy has a piece of work in a disused railway tunnel in London which consists of a coding system, when scanned this codification takes you directly to his Wikipedia web page. Shop Windows: In the US Google is distributing code decals to small businesses on Google Places, to be positioned in the store windows for passers-by to scan.

QR codes are still fairly alien to most people, so make it a little easier for them by adding something of value. Don’t just send them to your website when scanned, maybe send them to a special offer page, just for users of the codes, add something of value to encourage your users.

Whatever you decide to do enjoy using a person’s codes and start becoming creative as they are likely to become extremely fashionable as more as well as more consumers surf the net with their mulit-functional phones.

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